Bell, Chip R. <br/><br/>
Take their breath away :  how imaginative service creates devoted customers / 
Chip R. Bell and John R. Patterson 
 - Hoboken, N.J. :  John Wiley & Sons,  c2009 
 - x, 294 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [281]-285) and index 
<br/><br/>Animation -- Reinvention -- Decoration -- Camouflage -- Concierge -- Partnership -- Cult-like -- Luxury -- Air -- Air defense -- Scout's honor -- Firefighter -- Insight : understanding your customer -- Oversight : assessing your launch pad -- Spotlight : choosing a take their breath-away strategy -- Foresight : unearthing potential customer stressors -- Green light : launch lessons for leaders 
<br/><br/><label>ISBN: </label>9780470443507 (cloth : acid-free paper) 0470443502 (cloth : acid-free paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer services--United States<br/>Consumer satisfaction--United States<br/>Customer loyalty--United States<br/>Service industries--Customer services--United States