TY - BOOK AU - Falkenstein,Eric TI - Finding alpha: the search for alpha when risk and return break down T2 - [Wiley finance] SN - 9780470445907 (cloth) PY - 2009/// CY - Hoboken, N.J. PB - Wiley KW - Financial risk management KW - Risk-return relationships KW - Rate of return KW - Capital assets pricing model N1 - Series statement from dust jkt; Includes bibliographical references (p. 271-291) and index; Risk uncorrelated with returns -- The creation of the standard risk-return model -- An empirical arc -- Volatility, risk, and returns -- Investors do not mind their utility functions -- Is the equity risk premium zero? -- Undiminished praise of a vacuous theory -- Why relative utility generates zero-risk premiums -- Why we are inveterate benchmarkers -- Alpha, risk, and hope -- Examples of alpha -- Alpha games -- Alpha seeking applications -- Conclusion ER -