Kates, Andrea <br/><br/>
Find your next :  using the business genome approach to find your company's next competitive edge / 
by Andrea Kates 
 - New York :  McGraw-Hill,  c2012 
 - xxviii, 226 p. :  ill ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/>The business genome: the key to next -- A new outlook for business -- The find your next process -- Products and services -- Customer impact -- Talent, leadership, and culture -- Process design -- Secret sauce -- Trendability 
<br/><br/><label>ISBN: </label>9780071778527 (alk. paper) 0071778527 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products<br/>Diffusion of innovations<br/>Strategic alliances (Business)<br/>Strategic planning