00971nam a2200229 a 4500001001400000003000700014005001700021008004100038020003100079020002800110040000800138100001800146245012100164260003600285300003600321504005000357505023000407650001700637650002900654650003500683650002300718vtls000060597KUKTEM20251117150132.0120530t2012    nyu    f b    001 0 eng d  a9780071778527 (alk. paper)  a0071778527 (alk. paper)  aUMP1 aKates, Andrea10aFind your next :busing the business genome approach to find your company's next competitive edge /cby Andrea Kates  aNew York :bMcGraw-Hill,cc2012  axxviii, 226 p. :bill ;c24 cm.  aIncludes bibliographical references and index0 aThe business genome: the key to next -- A new outlook for business -- The find your next process -- Products and services -- Customer impact -- Talent, leadership, and culture -- Process design -- Secret sauce -- Trendability 0aNew products 0aDiffusion of innovations 0aStrategic alliances (Business) 0aStrategic planning