Strategies and tactics of behavioral research /
James M. Johnston, Henry S. Pennypacker
- 3rd ed.
- New York : Routledge, c2009
- xiv, 383 p. : ill. ; 27 cm.
Includes bibliographical references and index
The natural science of behavior -- Science and scientific behavior -- Behavior as a scientific subject matter -- Asking experimental questions -- Measurement -- Selecting and defining response classes -- Dimension quantities and units of measurement -- Observing and recording -- Assessing measurement -- Design -- Behavioral variability -- Steady states and transitions -- Strategic issues in experimental design -- Creating experimental designs -- Interpretation -- Analyzing behavioral data -- Interpreting experiments