Fast innovation : achieving superior differentiation, speed to market, and increased profitability /
Michael L. George, James Works, Kimberly Watson-Hemphill
- New York ; London : McGraw-Hill, c2005
- xvi, 335 p. : ill., map ; 23 cm.
Includes bibliographical references and index
0071457895 9780071457897
Technological innovations New products Corporations--Growth Success in business