Pillkahn, Ulf

Using trends and scenarios as tools for strategy development : shaping the future of your enterprise / by Ulf Pillkahn - Erlangen : Publicis Corporation Pub., c2008 - 452 p. : ill. (chiefly col.), col. port. ; 25 cm. + 1 folded sheet

Includes bibliographical references (p. 437-449) and index


Originally published in German

9783895783043 3895783048


Strategic planning
Industrial management
Business planning