Steidl, Peter <br/><br/>
Waking the giant :  revitalising the mature brand / 
Peter Steidl 
 - Milton, Qld :  John Wiley & Sons,  2009 
 - xv, 222 p. :  ill. ;  21 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781742169521 174216952X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Branding (Marketing)--Management<br/>Brand name products