TY  - BOOK
AU  - Steidl,Peter
TI  - Waking the giant: revitalising the mature brand 
SN  - 9781742169521
PY  - 2009///
CY  - Milton, Qld
PB  - John Wiley & Sons
KW  - Branding (Marketing)
KW  - Management
KW  - Brand name products
N1  - Includes bibliographical references and index
ER  -