Callen, Barry <br/><br/>
Perfect phrases for sales and marketing copy :  hundreds of ready-to-use phrases to capture your customer's attention and increase your sales / 
Barry Callen 
 - New York :  McGraw-Hill,  2008 
 - xx, 265 p. ;  21 cm. 
 - Perfect phrases series .
<br/><br/><label>ISBN: </label>9780071495905 (pbk.) 0071495908 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy<br/>Marketing<br/>Marketing--Terminology<br/>Selling<br/>Selling--Terminology