Hill, Dan <br/><br/>
About face :  the secrets of emotionally effective advertising / 
Dan Hill 
 - Philadelphia :  Kogan Page Limited,  2010 
 - xii, 196 p. :  ill. maps ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/>Get physical -- Keep it simple -- Keep it close to home -- Focus on faces -- Make it memorable -- Relevancy drives connection -- Always sell hope -- Don't lead with price -- Mirror the target market's values -- Believability sticks 
<br/><br/><label>ISBN: </label>9780749457570 9780749459239 (ebk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Psychological aspects<br/>Decision making--Psychological aspects<br/>Advertising--Research<br/>Emotions