01199nam a2200277 a 4500 vtls000046964 KUKTEM 20251117150147.0 100705t2010 pauab f b 001 0 eng d 9780749457570 9780749459239 (ebk) 201107132332 VLOAD 201012171123 fauzi 201007051628 safura UMP HF5822 .H55 2010 Hill, Dan About face : the secrets of emotionally effective advertising / Dan Hill Philadelphia : Kogan Page Limited, 2010 xii, 196 p. : ill. maps ; 24 cm. Includes bibliographical references and index Get physical -- Keep it simple -- Keep it close to home -- Focus on faces -- Make it memorable -- Relevancy drives connection -- Always sell hope -- Don't lead with price -- Mirror the target market's values -- Believability sticks Advertising Psychological aspects Decision making Psychological aspects Advertising Research Emotions 0 0 0 0 10000 10000 2019-09-04 99.57 0 HF5822 .H55 2010 0000052586 2019-09-04 00:00:00 1 99.57 2019-09-04 OPEN VIRTUA40 52651 52657 VTLSSORT0080*0200*0201*0400*0900*1000*2450*2600*3000*5040*5050*6500*6501*6502*6503*9991