TY  - BOOK
AU  - Hill,Dan
TI  - About face: the secrets of emotionally effective advertising 
SN  - 9780749457570
PY  - 2010///
CY  - Philadelphia
PB  - Kogan Page Limited
KW  - Advertising
KW  - Psychological aspects
KW  - Decision making
KW  - Research
KW  - Emotions
N1  - Includes bibliographical references and index; Get physical -- Keep it simple -- Keep it close to home -- Focus on faces -- Make it memorable -- Relevancy drives connection -- Always sell hope -- Don't lead with price -- Mirror the target market's values -- Believability sticks
ER  -