Heding, Tilde <br/><br/>
Brand management :  research, theory and practice / 
Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre 
 - London ;  New York :  Routledge,  2009 
 - xviii, 267 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9780415443272 (pbk.) 041544327X (pbk.) 9780415443265 (hbk.) 0415443261 (hbk.) 9780203996171 (ebook) 0203996178 (ebook) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management<br/>Branding (Marketing)