TY  - BOOK
AU  - Heding,Tilde
AU  - Knudtzen,Charlotte F.
AU  - Bjerre,Mogens
TI  - Brand management: research, theory and practice 
SN  - 9780415443272 (pbk.)
PY  - 2009///
CY  - London, New York
PB  - Routledge
KW  - Brand name products
KW  - Management
KW  - Branding (Marketing)
N1  - Includes bibliographical references and indexes
UR  - http://www.loc.gov/catdir/toc/ecip0818/2008021896.html
ER  -