Values-based service for sustainable business : lessons from IKEA /
Bo Edvardsson and Bo Enquist
- New York : Routledge, c2009
- x, 131 p. : ill. ; 23 cm.
Includes bibliographical references and index
Introduction -- Sustainable business embedded in history and heritage -- Values based service -- Values-based service experience -- Values-based service brands and marketing communication -- Values-based service leadership -- Values-based sustainable service business