Palmatier, George E. <br/><br/>
Enterprise sales and operations planning :  synchronizing demand, supply and resources for peak performance / 
George E. Palmatier with Colleen Crum 
 - Boca Raton, Fla. :  J. Ross Publishing :  APICS,  c2003 
 - xxi, 266 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 255-256) and index 
<br/><br/><label>ISBN: </label>9781932159004 1932159002 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales management<br/>Marketing<br/>Operations planning