TY  - BOOK
AU  - Palmatier,George E.
AU  - Crum,Colleen
TI  - Enterprise sales and operations planning: synchronizing demand, supply and resources for peak performance 
SN  - 9781932159004
PY  - 2003///
CY  - Boca Raton, Fla.
PB  - J. Ross Publishing, APICS
KW  - Sales management
KW  - Marketing
KW  - Operations planning
N1  - Includes bibliographical references (p. 255-256) and index
ER  -