Knapp, Duane E. <br/><br/>
The Brandpromise :  how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success! / 
 Brand promise 
Duane E. Knapp 
 - New York :  McGraw-Hill,  c2008 
 - xix, 264 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 247-253) and indexes 
<br/><br/><label>ISBN: </label>9780071494410 0071494413 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Customer relations<br/>Customer services