Gaffney, Steven <br/><br/>
Honesty sells :  how to make more money and increase business profits / 
Steven Gaffney and Colleen Francis 
 - Hoboken, N.J. :  Wiley,  c2009 
 - xviii, 206 p. ;  24 cm. 
<br/><br/> Includes index 
<br/><br/>Top 10 sales hall of shame: when bad sales people go even worse -- Honesty: the best policy for closing sales and growing the business -- The startling truth about why honest sells -- Being honest with yourself -- The hidden costs of communication breakdowns -- Just the facts: how assumptions impact sales -- Be a life giver -- Getting the truth from everyone -- Referral selling: ensuring honest relationships from the start -- The start of your selling relationship: getting started with an honest foot forward -- Close more sales by acknowledging your clients -- The honest way to close more sales. more often. more quickly -- Overcoming objections and questions -- Turning a onetime client into a lifetime client -- Remember to practice honesty internally -- Some final thoughts 
<br/><br/><label>ISBN: </label>9780470411537 0470411538 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling--Moral and ethical aspects<br/>Honesty<br/>Business ethics