how to make more money and increase business profits Gaffney, Steven creator Francis, Colleen text nju Hoboken, N.J Wiley c2009 2009 monographic eng

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xviii, 206 p. ; 24 cm. Top 10 sales hall of shame: when bad sales people go even worse -- Honesty: the best policy for closing sales and growing the business -- The startling truth about why honest sells -- Being honest with yourself -- The hidden costs of communication breakdowns -- Just the facts: how assumptions impact sales -- Be a life giver -- Getting the truth from everyone -- Referral selling: ensuring honest relationships from the start -- The start of your selling relationship: getting started with an honest foot forward -- Close more sales by acknowledging your clients -- The honest way to close more sales. more often. more quickly -- Overcoming objections and questions -- Turning a onetime client into a lifetime client -- Remember to practice honesty internally -- Some final thoughts specialized Steven Gaffney and Colleen Francis Includes index Selling Moral and ethical aspects Honesty Business ethics 9780470411537 0470411538 UMP 090915 20251117150201.0 vtls000044245