TY  - BOOK
AU  - Gaffney,Steven
AU  - Francis,Colleen
TI  - Honesty sells: how to make more money and increase business profits 
SN  - 9780470411537
PY  - 2009///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Selling
KW  - Moral and ethical aspects
KW  - Honesty
KW  - Business ethics
N1  - Includes index; Top 10 sales hall of shame: when bad sales people go even worse -- Honesty: the best policy for closing sales and growing the business -- The startling truth about why honest sells -- Being honest with yourself -- The hidden costs of communication breakdowns -- Just the facts: how assumptions impact sales -- Be a life giver -- Getting the truth from everyone -- Referral selling: ensuring honest relationships from the start -- The start of your selling relationship: getting started with an honest foot forward -- Close more sales by acknowledging your clients -- The honest way to close more sales. more often. more quickly -- Overcoming objections and questions -- Turning a onetime client into a lifetime client -- Remember to practice honesty internally -- Some final thoughts
ER  -