Nagdeman, Jay. <br/><br/>
The professional’s guide to financial services marketing :  bite-sized insights for creating effective approaches / 
Jay Nagdeman 
 - Hoboken, N.J. :  Wiley,  c2009 
 - xxv, 260 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780470410790 0470410795 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Financial services industry--Marketing