TY  - BOOK
AU  - Nagdeman,Jay
TI  - The professional’s guide to financial services marketing: bite-sized insights for creating effective approaches 
SN  - 9780470410790
PY  - 2009///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Financial services industry
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -