01756nam a2200277 a 4500 vtls000044232 KUKTEM 20251117150204.0 090915t2009 njua f 001 0 eng d 9780470454596 0470454598 201107132341 VLOAD 201008051148 jamie 201008051147 jamie 200909150928 nadia UMP HD30.28 .J69 2009 Joyner, Mark. Integration marketing : how small businesses become big businesses--and big businesses become empires / Mark Joyner Hoboken, N.J. : Wiley, c2009 xviii, 142 p. : ill. ; 19 cm. Includes index Digital new school meets profitable old school : new school gets schooled ("thank you, sir, may I have another?") -- A real-life yoda on billion dollar businesses -- How integration marketing transformed a self-confessed geek into one of history’s most influential people -- Talking the business growth talk : the language of integration marketing (part 1) -- Why strategic integration marketing? : three magic words -- Taking that first step forward : creating your integration marketing growth strategy -- More words that matter : the language of integration marketing (part 2) -- Minimizing guesswork, maximizing growth : using the integration marketing score -- Google, Snoop Dogg, and some bling-bling : clever integration marketing tactics everywhere you look -- One more benefit : integration marketing as ecology Strategic planning Marketing Small business Big business 0 0 0 0 10000 10000 2019-09-04 79.41 0 HD30.28 .J69 2009 0000048882 2019-09-04 00:00:00 1 79.41 2019-09-04 OPEN VIRTUA40 53285 53291 VTLSSORT0080*0200*0201*0400*0900*1000*2450*2600*3000*5000*5050*6500*6501*6502*6503*9991