how small businesses become big businesses--and big businesses become empires Joyner, Mark. creator text nju Hoboken, N.J Wiley c2009 2009 monographic eng

print

xviii, 142 p. : ill. ; 19 cm. Digital new school meets profitable old school : new school gets schooled ("thank you, sir, may I have another?") -- A real-life yoda on billion dollar businesses -- How integration marketing transformed a self-confessed geek into one of history’s most influential people -- Talking the business growth talk : the language of integration marketing (part 1) -- Why strategic integration marketing? : three magic words -- Taking that first step forward : creating your integration marketing growth strategy -- More words that matter : the language of integration marketing (part 2) -- Minimizing guesswork, maximizing growth : using the integration marketing score -- Google, Snoop Dogg, and some bling-bling : clever integration marketing tactics everywhere you look -- One more benefit : integration marketing as ecology specialized Mark Joyner Includes index Strategic planning Marketing Small business Big business 9780470454596 0470454598 UMP 090915 20251117150204.0 vtls000044232