TY  - BOOK
AU  - Kim,W.Chan
AU  - Mauborgne,Renee
ED  - Universiti Sains Malaysia
TI  - Strategi laut biru =: blue ocen strategy : cara mencipta ruang pasaran yang tiada  dan menjadikan persaingan tidak relevan 
SN  - 9789838614771
PY  - 2011///
CY  - Pulau Pinang, Cheras, Kuala Lumpur
PB  - Penerbit USM, UCSI Pub. House
KW  - New products
KW  - Market segmentation
N1  - Includes index; Original title : Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
ER  -