Shimp, Terence A. <br/><br/>
Advertising, promotion, and other aspects of integrated marketing communications / 
Terence A. Shimp 
 - 8th ed. 
 - Mason, Ohio :  South-Western Cengage Learning,  c2010 
 - xx, 668 p. :  ill. (some col.) ;  29 cm. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9780324593600 (hbk.) 0324593600 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>Sales promotion<br/>Advertising<br/>Direct marketing