Barger, Christopher <br/><br/>
The social media strategist :  build a successful program from the inside out / 
Christopher Barger 
 - New York :  McGraw-Hill,  c2012 
 - xxviii, 276 p. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 263-268) and index 
<br/><br/><label>ISBN: </label>9780071768252 (hardback : acid-free paper) 0071768254 (hardback : acid-free paper) 9780071768559 (ebook) 0071768556 (ebook) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social media--Economic aspects<br/>Online social networks--Economic aspects<br/>Public relations<br/>Customer service