TY  - BOOK
AU  - Barger,Christopher
TI  - The social media strategist: build a successful program from the inside out 
SN  - 9780071768252 (hardback : acid-free paper)
PY  - 2012///
CY  - New York
PB  - McGraw-Hill
KW  - Social media
KW  - Economic aspects
KW  - Online social networks
KW  - Public relations
KW  - Customer service
N1  - Includes bibliographical references (p. 263-268) and index
ER  -