Heracleous, Loizos. <br/><br/>
Flying high in a competitive industry :  secrets of the world's leading airline / 
Loizos Heracleous, Jochen Wirtz, Nitin Pangarkar 
 - Rev. ed. 
 - Singapore :  McGraw Hill,  c2009 
 - xx, 246 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780071281966 0071281967 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Singapore Airlines--History
<br/><br/><label>Subjects--Topical Terms: </label><br/>Aeronautics, Commercial--History--Singapore