TY  - BOOK
AU  - Heracleous,Loizos
AU  - Wirtz,Jochen
AU  - Pangarkar,Nitin
TI  - Flying high in a competitive industry: secrets of the world's leading airline 
SN  - 9780071281966
PY  - 2009///
CY  - Singapore
PB  - McGraw Hill
KW  - Singapore Airlines
KW  - History
KW  - Aeronautics, Commercial
KW  - Singapore
N1  - Includes bibliographical references and index
ER  -