Haines, Steven <br/><br/>
The product manager’s desk reference / 
Steven Haines 
 - New York :  McGraw-Hill,  c2009 
 - xxxix, 704 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780071591348 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management--Handbooks, manuals, etc<br/>Marketing--Handbooks, manuals, etc<br/>Product differentiation<br/>Business forecasting<br/>New products