TY  - BOOK
AU  - Haines,Steven
TI  - The product manager’s desk reference
SN  - 9780071591348
PY  - 2009///
CY  - New York
PB  - McGraw-Hill
KW  - Product management
KW  - Handbooks, manuals, etc
KW  - Marketing
KW  - Product differentiation
KW  - Business forecasting
KW  - New products
N1  - Includes bibliographical references and index
ER  -