TY  - BOOK
AU  - Scheinfeld,Robert
TI  - Busting loose from the business game: mind-blowing strategies for recreating yourself, your team, your customers, your business and everything in between 
SN  - 9780470453087 (cloth)
PY  - 2009///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Creative ability in business
KW  - Success in business
KW  - Industrial management
N1  - Includes index; The big lie -- The big truth -- The fantasy factory -- Dropping anchors -- The physics of fiction -- The two Ps -- The many faces of power -- The myth of cause and effect -- Redefining the nature of business -- The sun and clouds effect -- Assembling the drill, part 1 -- Assembling the drill, part 2 -- Stranger in a strange land -- When the going gets tough -- Recreating yourself, your team, your customers, your business, and everything in between -- Red pill or blue pill?
ER  -