The Rudolph factor : finding the bright lights that drive innovation in your business /
Cyndi Laurin, Craig Morningstar
- Hoboken, N.J. : John Wiley & Sons, c2009
- xxiv, 183 p. ; 23 cm.
Includes bibliographical references (p. 167-168) and index
The prevailing style of business culture -- The Boeing Company and impetus for a cultural revolution -- Why Rudolph, you ask? -- Nurturing Rudolphs to maximize their creative contributions -- Building a Rudolph culture -- Leadership redefined -- Corporate constitution -- An alternative and aligned reward structure -- Epilogue: go forth and awaken the Rudolph within