TY  - BOOK
AU  - Laurin,Cyndi
AU  - Morningstar,Craig
TI  - The Rudolph factor: finding the bright lights that drive innovation in your business 
SN  - 9780470451038 (cloth : acid-free paper)
PY  - 2009///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons
KW  - Management
KW  - Employee participation
KW  - Creative thinking
KW  - Organizational effectiveness
KW  - Leadership
N1  - Includes bibliographical references (p. 167-168) and index; The prevailing style of business culture -- The Boeing Company and impetus for a cultural revolution -- Why Rudolph, you ask? -- Nurturing Rudolphs to maximize their creative contributions -- Building a Rudolph culture -- Leadership redefined -- Corporate constitution -- An alternative and aligned reward structure -- Epilogue: go forth and awaken the Rudolph within
ER  -