Principles of marketing :  a global perspective / 
Abu Bakar Abdul Hamid ... [et.al.] 
 - Shah Alam, Selangor :  McGraw-Hill,  2007 
 - 155 p. :  ill. ;  26cm. 
<br/><br/><label>ISBN: </label>9789833850044 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management