Rampersad, Hubert K. Personal branding : a new blueprint for building and aligning your brand / Hubert K. Rampersad - Kuala Lumpur : Prentice Hall, 2009 - xvi, 226 p. : ill. ; 24 cm. Includes bibliography (p.222-223) and index ISBN: 9789833927852 Subjects--Topical Terms: Identity (Psychology)