Lindström, Martin <br/><br/>
Brand sense :  sensory secrets behind the stuff we buy / 
Martin Lindstrom 
 - 2nd ed. 
 - London ;  Philadelphia :  Kogan Page,  c2010 
 - x, 175 p. :  ill. ;  22 cm. 
<br/><br/> Previous ed.: 2005 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780749460570 (pbk.) 0749460571 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Business names<br/>Advertising--Brand name products<br/>Advertising--Psychological aspects<br/>Senses and sensation