TY  - BOOK
AU  - Lindström,Martin
TI  - Brand sense: sensory secrets behind the stuff we buy 
SN  - 9780749460570 (pbk.)
PY  - 2010///
CY  - London, Philadelphia
PB  - Kogan Page
KW  - Brand name products
KW  - Business names
KW  - Advertising
KW  - Psychological aspects
KW  - Senses and sensation
N1  - Previous ed.: 2005; Includes bibliographical references and index
ER  -