Anselmo, Donna <br/><br/>
Marketing demystified :  a self-teaching guide / 
Donna Anselmo 
 - New York, NY :  McGraw-Hill,  2010 
 - xix, 379 p. :  ill. ;  24 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780071713917 0071713913 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing