00747nam a2200217 a 4500001001400000003000700014005001700021008004100038020003100079020002800110040000800138100002600146245012400172250001300296260004200309300005400351504005200405650002600457700002200483700002400505vtls000048960KUKTEM20251117150257.0101206t2011    nyua   f b    001 0 eng d  a9780073529950 (alk. paper)  a0073529958 (alk. paper)  aUMP1 aPerreault, William D.10aBasic marketing :ba marketing strategy planning approach /cWilliam D. Perreault, Joseph P. Cannon, E. Jerome McCarthy  a18th ed.  aNew York :bMcGraw-Hill/Irwin,cc2011  axxxix, 746, [41] p. :bill. (some col.) ;c29 cm.  aIncludes bibliographical references and indexes 0aMarketingxManagement1 aCannon, Joseph P.1 aMcCarthy, E. Jerome