Stotlar, David Kent <br/><br/>
Developing successful sport marketing plans / 
David K. Stotlar 
 - 3rd ed. 
 - Morgantown, WV :  Fitness Information Technology,  c2009 
 - viii, 128 p. :  ill. ;  28 cm. 
 - Sport management library .
 - Sport management library .
<br/><br/>Includes bibliographical references (p. [121]-123) and index 
<br/><br/><label>ISBN: </label>9781885693846 (pbk.) 1885693842 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports--Marketing