TY  - BOOK
AU  - Stotlar,David Kent
TI  - Developing successful sport marketing plans
T2  - Sport management library
SN  - 9781885693846 (pbk.)
PY  - 2009///
CY  - Morgantown, WV
PB  - Fitness Information Technology
KW  - Sports
KW  - Marketing
N1  - Includes bibliographical references (p. [121]-123) and index
ER  -