Marketing management :  an Asian perspective / 
Philip Kotler ... [et al.] 
 - 3rd ed. 
 - Singapore ;  New York :  Prentice Hall,  2003 
 - xxvi, 771 p. :  ill. ;  27 cm. 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0131001353 (pbk.) 0131066250 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Management--Asia