TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management: an Asian perspective 
SN  - 0131001353 (pbk.)
PY  - 2003///
CY  - Singapore, New York
PB  - Prentice Hall
KW  - Marketing
KW  - Asia
KW  - Management
N1  - Includes bibliographical references and index
ER  -