Marketing :  an introduction / 
Gary Armstrong ... [et al.] 
 - [European ed.] 
 - Harlow, England :  Financial Times Prentice Hall,  2009 
 - xxxiii 614 p. :  ill. (chiefly col.) ;  28 cm. 
<br/><br/> "Our goal with the first European edition of Marketing: an introduction has been to retain the great strengths of the US original"--Preface 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780273713951 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing