00784nam a2200205 a 4500001001400000003000700014005001700021008004100038020003800079040000800117245006400125250001900189260006000208300005100268500014400319504005000463650001400513700002000527700003100547vtls000057319KUKTEM20251117150317.0111213t2009    enka   f b    001 0 eng d  a9780273713951 (pbk. : alk. paper)  aUMP00aMarketing :ban introduction /cGary Armstrong ... [et al.]  a[European ed.]  aHarlow, England :bFinancial Times Prentice Hall,c2009  axxxiii 614 p. :bill. (chiefly col.) ;c28 cm.  a"Our goal with the first European edition of Marketing: an introduction has been to retain the great strengths of the US original"--Preface  aIncludes bibliographical references and index 0aMarketing1 aArmstrong, Gary1 aArmstrong, GarytMarketing