Hawkins, Del I. <br/><br/>
Consumer behavior :  building marketing strategy / 
 Consumer behavior  building marketing strategy  [computer file] : 
Del I. Hawkins, David L. Mothersbaugh 
 - 11th ed. 
 - Boston, MA :  McGraw-Hill Irwin,  c2010 
 - xxii, 778 p. :  ill. ;  27 cm. +  1 CD-ROM (4 3/4 in.) 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780077294106 0077294106 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--United States<br/>Market surveys--United States<br/>Consumer behavior--United States--Case studies